AHDB and EBLEX take the privacy of the Simply Beef and Lamb website users seriously. This web site does not automatically capture or store personal information, except for logging the user's IP address and session information such as the duration of the visit and type of browser used. This is only used for system administration and to provide anonymous statistics that are used to evaluate and improve the site.
You may be asked for personal information or to login in, if you want to take advantage of specific services that the site offers. In each case the personal information you provide will only be used to deliver the services you have indicated you want to have.