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AHDB Beef and Lamb

This website has been created by AHDB Beef & Lamb, with the principle aim of providing recipe inspiration to encourage people to cook with beef and lamb and inform them about the health &nutrition benefits that these meats possess.

AHDB Beef & Lamb exists to specifically support and enhance the English beef and lamb farming industry.

Our aims are:

  • To encourage more consumers to buy quality English beef and lamb
  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry

AHDB Beef & Lamb is one of six sectors which form part of the Agriculture and Horticulture Development Board (AHDB), a statutory levy board funded by farmers, growers and others in the supply chain.

The Simply Beef & Lamb website supports both the Red Tractor mark and the Quality Standard mark for Beef and Lamb. Red Tractor are the UK’s biggest farm and food standards scheme covering all aspects of animal welfare, food safety, traceability and environmental protection.

The Quality Standard mark provides you with a quality assurance. Quality Standard beef and lamb is traceable right back to the farms where the livestock were reared. So if your beef or lamb displays the Quality Standard label with the Union flag you know it’s great quality and comes from a UK farm, and if it has the St George’s flag it comes from an English farm.