29 March 2022

Great British Beef Week: a focus on sustainability

Always circled on the Simply calendar is annual national foodie week: Great British Beef Week (GBBW).  Organised by Ladies in Beef, GBBW is an opportunity to champion one of our favourite ingredients and the work of British beef farmers.

This year GBBW – which runs from the 23rd - 30th April 2022 – is ‘going green’ as it focuses on recognising and highlighting British beef farmers and the work they do to support sustainable practices on their farms.  It is down to the strides being taken by British farmers in this area that means beef from Britain continues to maintain its position as being amongst the most sustainable in the world.


Why is sustainability so important?

Jilly Greed, who co-founded Ladies in Beef, explains more:

Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high-quality red meat for consumers to continue to enjoy.   

The journey to net zero and being environmentally sustainable, can be really rewarding for both grass-based beef production and nature. It’s not just about nurturing the soil and creating species rich pasture for beef cattle to graze to increase carbon download from the atmosphere. It’s how you integrate and manage the land so there is food and habitat for wildlife too. Whether it’s planting herbal leys, new hedges and trees or flowering pollen and nectar areas on less productive land,  the UK has one of the most climate friendly and sustainable beef production systems in the world, with less than half the average global emissions.''



Did you know?

Graphics provided by Ladies in Beef 


Want to know more?

  • During GBBW you can find out more on social media with #GBBW22. Beef farmers, food and farming organisations will be joining in the conversations and sharing their stories about the importance of sustainability and what it means to them. Join in with your comments and questions – they’d love to hear from you
  • Chefs, farmers and foodies alike will be sharing their favourite beef recipes using #GBBW22 too


Join in with Great British Beef Week this April

We’re joining in with showcasing some of our heart-warming recipes that we think you’ll be tempted by.  We hope you enjoy.


Friday night fakeaway

Thin cut steaks can come from a variety of cuts and are butchered to be around 5-7mm thick. They only take 2-3 minutes to cook on each side and are an ideal choice for quick meals like stir-fries, fajitas and salads. Our Speedy Beef Curry, Teriyaki Thin Cut Stir-fryBeef Fajitas with Sweetcorn Salsa and Steak Nachos are great choices for an alternative to the Friday night takeaway.

 Roast beef and comforting classics

If you’re after a Sunday lunch with all the trimmings is there much better than a beef roast? Try our Roast Beef with Tarragon and Chilli Butter, or a classic like our low and slow Pulled Beef Brisket - a favourite all year round.

We’ve also got tasty mini-roast recipes, ideal for a mid-week meal for 2-3 people, including this simple Beef Mini Roast with a Spice Rub.

Plus if you’re after some top tips we’ve put together a handy guide covering everything from beef cuts to cooking and carving.

Steak night

Choose from our collection of steak recipes featuring classic sauces, marinades, rubs, butters and kitchen hacks to take your steaks to the next level.

Family favourites 

For quick, delicious mid-week meals our versatile, affordable selection of mince recipes suit all budgets and pockets.

Discover Great Beef Recipes

To celebrate at home, all you really need to do is dig into some quality beef.

For inspiration, discover our full list of great beef recipes and give our social channels Instagram and Facebook a follow.