22 March 2024

Great British Beef Week 

The nationwide campaign Great British Beef Week (GBBW) is back for its 14th year from 23 - 30 April 2024. Created by farmer group Ladies in Beef, GBBW unites farmers, supermarkets, butchers, farm shops, pubs and restaurants to celebrate the versatility and exceptional taste of naturally delicious British beef. The week also focusses on the commitment and dedication of beef farmers to environmentally-friendly practices on their farms.

Proud to support Great British Beef Week 23rd to 30th April 2024

We asked four of our favourite foodie social influencers to put their own unique twist on the traditional Sunday roast dinner with our 'Roast Beef Reimagined' challenge. Check out their delicious recipes below and our social channels on Instagram and Facebook for the recipe videos.

Naturally delicious recipes to celebrate Great British Beef Week 

We’ve pulled together some of our favourite beef recipes, whether you’re after a family-pleasing midweek meal or a Sunday roast centrepiece.


Using up your leftovers

Make sure to use up any leftovers by making one of these delicious leftover beef recipes. Perfect for preventing food waste, stretching your money further and being able to enjoy your beef over and over again.


Working in harmony with nature

Jilly Greed, who co-founded Ladies in Beef, explains more:

Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high-quality red meat for consumers to continue to enjoy.   

Environmentally-friendly practices on farm, can be really rewarding for both grass-based beef production and nature. It’s not just about nurturing the soil and creating species rich pasture for beef cattle to graze to increase carbon download from the atmosphere. It’s how you integrate and manage the land so there is food and habitat for wildlife too. Whether it’s planting herbal leys, new hedges and trees or flowering pollen and nectar areas on less productive land.



Want to know more?

Follow #GBBW24 and #NaturallyDeliciousBeef on social media to join in the online conversations, alongside beef farmers, and food and farming organisations. British farmers will be sharing their stories about the importance of supporting the environment and improving biodiveristy. Like our SimplyBeef&Lamb Instagram and Facebook channels to keep up to date.


Who is behind Great British Beef Week?

Ladies in Beef (LiB) created GBBW and are supported by the Agriculture and Horticulture Development Board (AHDB), in collaboration with Hybu Cig Cymru – Meat Promotion Wales (HCC), Livestock and Meat Commission (LMC), National Farmers Union (NFU), Red Tractor and RABI (Royal Agricultural Benevolent Institution). 

Ladies in Beef was co-founded by former NFU President Minette Batters and Devon beef producer Jilly Greed. Livestock farmer and TV presenter Adam Henson is Patron of Ladies in Beef, which has a country-wide network of champions. All the ladies are British beef farmers and proud of it! 

The mission of Ladies in Beef:

  • To work with the supply chain to champion Red Tractor farm assured beef
  • to increase consumer support for the British beef industry through all outlets.
  • to own and promote Great British Beef Week each year.

Follow the Ladies in Beef social channels on Facebook, Instagram and X (formerly Twitter) to find out more. 

If you would like to know more about Ladies in Beef, please contact Jilly Greed, cofounder of Ladies in Beef by email to [email protected] or mobile on 07850 554713.